The addition of hue-changing, glitches, sketches and other optical effects contribute to a psychedelic vibe, and the overall mix of sounds and visuals in “Dalla Dalla” wind up as a chaotic explosion. In contrast, hypercolored locations, a car parking lot and a dimly-lit tunnel are some of the backgrounds for the lively choreography. Some sets display fancy airport security checks and baggage reclaims, with clear whites and bright tones creating a luxurious atmosphere. Aside from the elevator metaphor, there isn’t a clear narrative or sequence in the scenes, and it works more as a platform for Itzy to showcase their versatility and charms. Looking onto the MV, it stands as a perfect companion to the song’s clashing construction. While it’s important to notice that the members were not involved in the creative process of the song, are all conforming to the beauty standards of the industry, and probably don’t have much agency in any aspect of their work, this message might still be a better alternative than the classic “looking for a prince in order to be happy.” Now, Itzy takes a similar route and provides a dose of self-positivity to the audience, saying it’s okay to love your own uniqueness. CLC’s “No,” released last week, rejects stereotypes and proclaims “I love me, I like it” in the chorus. However, that’s not a unique concept, since K-pop has seen similar startling structures in Girls’ Generation “I Got a Boy,” 2NE1’s “Come Back Home,” Matilda’s “You Bad! Don’t Make Me Cry,” and many others, with varying degrees of general public acceptance.Īs for the lyrics’ message, BTS’ commercially successful self-love series seem to have set a new trend among their peers. The song’s twists and turns blend together badass English verses, cheerful hooks, rap breaks, a soulful bridge and a chanted pick-me-up section all in one. Indeed, predictable is not a word in “Dalla Dalla’”s dictionary. The chorus, divided between Yeji and Lia, is an assertive boast about their distinctiveness: With a stomping electro beat, Ryujin and Yeji deliver daring lines on not caring about what other people think. When the elevator doors open again, the full-fledged Itzy is ready to shine. Going upwards is a literal elevation of their positions, and the moment where they break the security camera denies the audience access to that transformative process, as well as flashing their nonconforming demeanor. This scene works as a metaphor to their journey from trainees to idols, and the constant scrutiny to which they are submitted, being filmed and followed everywhere. Inside, they promptly start to change their gray outfits to sequined, flashy pieces. The opening scene for the MV features the members strolling fancy hand luggage and going up an elevator.
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February 2023
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